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Wednesday, April 08, 2015

Day 13 - My thoughts towards my campaigns

Today marks the 13th day of my CPA course. Here's a summary:
  1. What I did was never to judge if the offer is able to convert, just use at least $20 to test the offer and get as much data as possible.
  2. Use keyword planner on that offer page to get keywords and do short tail keywords on traffic to get data.
  3. For 1 particular offer like US Payday, the offer was $44. Tested it with $67.44 to generate 1,085 views/click. Wanted to go on but decided to proceed with the next similar campaign with $200 payout.
  4. So far I did Intext and Pops only. Wanted to try Landing pages but, if I do not even have a single conversion, how am I able to make LP works?
  5. I figure out there's no such thing as best timing to run a campaign as you still need to have your AM approval and the timing is not regular. I have 3 campaigns started but no approval for 2 days!
  6. Split testing - Well, from my point of view. If you do have any conversion, even split testing will not help at all. You can only see which A/B does better or generate more traffic.
  7. The 'best' campaign so far I have is FREESCORE! Generated 1506 clicks/views without realizing that I am actually throwing away money without knowing the 100 clicks rule of thumb beforehand.
  8. Travel campaign was stopped abruptly by my AM before I could even test it properly. That's the actual case study that we have learnt during my course.
  9. Shopping campaigns looks like its the right direction to me as everyone I know, shops online nowadays.
  10. On dating offers, well it looks attractive to me (not the lady) but the offer with tons of dates looks appealing to me as it will also appeal to others (I think). So its also part of my campaign as well.

That marks Day 13! Hoo Ya!

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