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Monday, June 08, 2015

What Is CPV Lab?


CPV Lab is designed to help you track and optimize your PPV campaigns. It’s billed as an advanced analytics platform and that’s exactly what it is. Many of you will be familiar with Prosper202. The Prosper tracking platform is a fine solution but it also comes with limitations. Where you struggled to get it to do exactly what you wanted in the past, CPV Lab just clicks in to gear without breaking a sweat.

In fact, CPV Lab comes gift wrapped with a bow tie that says “Hello sweet affiliate, won’t you make some money with me?” The software is clearly developed with our very specific needs as affiliates in mind. It boasts some of the most powerful reporting functionality I have ever seen. But it’s also laced with useful tools that can be tweaked to act like an artificial intelligence for affiliates. I’ll get on to those tools later.

Split testing is critical to the success of any campaign. CPV Lab is so flexible that if you so wished, you could compare the performance of a direct linked campaign with 3 separate landing pages. If you wanted to go further, you could choose to test three separate offers with each variation of the landing page. Or as many as you like. The software automatically adds the next variable in to the loop and distributes your traffic evenly.

This is a nice touch, but without flexible reporting, it just makes your life a lot harder. Well that’s why CPV Lab is such a beast of a creation because it tracks every single variation, every single time in every single way. Once your tracking pixel is added, even the primal newbie art of chucking shit at the wall stands a chance of succeeding. Each landing page and offer can be viewed with accurate breakdown of how your PPV targets are performing on that particular variation.

We’ve all been left with the bitter taste of “Oh I could probably make money here, if I just knew which part of the process was failing me” But if you can’t pinpoint where you’re leaking the cash, it’s a case of another PPV campaign bites the dust. CPV Lab sniffs and scratches under the surface. If there’s a part of your campaign that’s profitable, it will find it.

The bottom line is that CPV Lab is simply amazing. It is a must if you are doing CPA Marketing. CPV Lab will help you in optimizing your campaigns and improves your productivity. All-in-all, save your time, money, effort with CPV Lab testing, tracking, and optimizing software. So improve your ROI on campaigns across various traffic sources with full control and unlimited flexibility.

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